The Social Media Campaign led by Professor Chandana Jayalath aims to engage, educate, and inspire audiences by sharing valuable insights, professional knowledge, and thought-provoking discussions across various platforms. This campaign seeks to create a meaningful impact by promoting ethical governance, sustainable practices, and vocational education while addressing critical challenges in the political, economic, construction and Quantity Surveying industries.
Objectives of the Campaign
- To disseminate Professor Jayalath’s expertise and research findings to a broader audience, including professionals, academics, and policymakers.
- To raise awareness about ethical construction practices, sustainability, and the importance of governance in the industry.
- To empower students and young professionals by sharing educational content and career guidance.
- To foster public engagement on socially relevant topics, extending beyond academia into actionable insights.
Types of Videos Shared on Platforms
Educational Content:
- Explainers on complex topics such as construction law, forensic delay analysis, and risk management.
- Tutorials and advice for students and professionals in the Quantity Surveying and construction sectors.
Thought Leadership:
- Speeches and highlights from Professor Jayalath’s keynote presentations and panel discussions.
- Videos addressing critical societal challenges such as sustainability, ethical governance, and vocational education reform.
Inspiration and Professional Growth:
- Career advice for students and early-career professionals.
- Motivational content focused on leadership and innovation in the construction industry.
Community Engagement:
- Stories and initiatives showcasing Professor Jayalath’s contributions to social causes and philanthropic projects.
- Interactive Q&A sessions to engage with followers and address their queries.
This campaign leverages platforms like YouTube, TikTok, Facebook, and TikTok to amplify its reach and connect with diverse audiences worldwide. Through these efforts, Professor Jayalath not only shares his expertise but also inspires positive change within and beyond the construction industry.